Business Trend Analysts & The Leading Edge Group compile and publish analytic studies that are purchased by U.S. and foreign corporations. The studies are used by these corporations for the purposes of business planning, by investment firms for evaluating potential acquisitions, and by governmental agencies and other organizations for various purposes.The areas covered are: detailed investigation and quantification of particular markets, analysis of factors affecting demand, description of technologies and the dynamics of technical change, identification of competing firms, analysis of competitive strategies and market share, distribution channels, cost and profitability analysis, and other information pertinent to the topic in question.
Assignments undertaken by BTA/LEG's accomplished in-house staff (with expertise in economics, research techniques and analytic investigation) involve both primary and secondary research methods.
Primary research involves personal contact with U.S. and International industry and government sources. A variety of survey techniques formulated to examine the behavior, attitudes and opinions of private and public sector experts, and of individual members of the corporate world are used.
Secondary research draws on data from their vast library and comprehensive database, other outside databases in the U.S. and abroad, and on information from governments, corporations, trade associations, professional societies, and publications worldwide.
Business Trend Analysts, Inc. / The Leading Edge Group have been supplying reliable forecasts and relevant statistics since 1978. The company's research has been used by virtually every Fortune 500 company and is a quoted source for major publications and daily's.
